Yanna Lopes

Yanna leads product at Nolte. She turns ambitious ideas into products that ship by doing the thinking most firms skip, and she holds the line on quality once the work is underway.

What Yanna does at Nolte

Yanna owns product strategy across engagements. She sits with founders early, when the idea is still a hypothesis, and works to separate what the business needs from what sounds good in a roadmap. Her job is to make sure every product decision is grounded in business reality, not wishful thinking.

She is one of the reasons Nolte can say it is not a team of yes people. When a feature will not move the outcome, or a bet carries risk the client has not priced in, she says so.

From law to product

Yanna did not start her career in tech. She studied Law, interned at a firm, and worked on projects in economics, international law, and human rights before joining PwC as a trainee in taxes and M&A. That training shows in how she works: she reads the fine print, pressure-tests assumptions, and asks what has to be true for a plan to hold. In regulated industries, where the cost of a wrong assumption is measured in more than missed timelines, that instinct is an asset.

How she thinks about quality

For Yanna, quality is not a phase at the end. It is a discipline that runs through discovery, scope, and delivery. She flags risks before they compound, keeps scope honest, and makes sure the product that ships is the product the business actually needed. Her focus is why clients trust Nolte with the bets they cannot afford to get wrong.