Daniel Urruela
Senior Product DesignerSenior product designer working in complex systems and AI-augmented design. Daniel brings structure and clarity to products in regulated, high-stakes domains, where good design is about decisions and architecture, not just visuals.
- Product design
- Design systems
- AI-augmented design
Daniel is a senior product designer at Nolte. He designs the systems behind the products the firm ships, working in the complex, regulated domains where clarity is hard to earn and easy to lose.
What Daniel does at Nolte
Daniel owns product design across engagements. As he puts it, most design problems are not about visuals. They are about structure that was never defined, and decisions that were made in the room instead of in the work. That is the space he operates in: giving ambiguous, high-stakes products the structure and clarity they need to be built well.
How he works
Daniel focuses on end-to-end product design and product architecture, and he works with AI-augmented methods to move faster without losing rigor. His job is to make sure that when Nolte commits to a delivery, the design underneath it is sound, coherent, and ready to build against.