Footprint: Empowering Families to Safely Preserve and Share Memories


  • Strategy
  • Product Management
  • Engineering
  • Product Design


  • Mobile
  • API


  • Android App
  • Apple App
  • Product Development

About the Company

  • Friends & Family
  • Consumer Tech

At Nolte, we are passionate about transforming initial ideas into fully functional digital products. This case study highlights our collaboration with Footprint, a US-based app operating in the digital family-oriented services industry. We worked closely with Nate Fish, the founder of Footprint, to develop a mobile application that addresses the prevalent issue of “sharenting” and provides a secure and private platform for families to store and share memories and important information for their children.

Understanding the Problem

Fish approached Nolte during the early ideation process, seeking our strategic expertise to validate the need for the digital product and its opportunities for success. We began our partnership by conducting market analysis and discovered that by 2030, it is predicted that two-thirds of identity fraud cases will be a result of “sharenting,” where parents excessively share their children’s personal information on social media platforms. Sharenting has raised global concerns about privacy and the potential misuse of children’s data. We aimed to create a solution that offers a secure and private digital space for families to store and share their children’s moments without the risks associated with public social media platforms.

Fish and his team’s goal was to launch an MVP as quickly as possible, and with the Nolte team’s focus on code quality, lean architecture and future scalability, we set out on our collaborative product development journey.

Product Development Journey

1. Strategy Phase

Our collaboration started during the initial ideation process, where we provided expertise in problem exploration and validation in order to define a strategy and create a product roadmap. We conducted in-depth interviews with Fish to understand his vision and goals for the app design and with potential users to gain a deep understanding of their pain points and needs. We also conducted market analysis to build brand positioning, identify competitors, understand industry benchmarks, and gain insights into user expectations. Our product design team developed wireframes and prototypes to visualize the app’s user interface and experience.

2. Product Development Phase

Once the initial concept, strategy and roadmap was defined, our software engineers began the development process. We followed an agile methodology, delivering incremental updates and involving Fish in regular feedback sessions. We focused on building a robust Minimum Viable Product (MVP) to validate the business model and gather user feedback.

Tech Stack: Flutter, Firebase, RevenueCat, MixPanel

3. Iterative Refinement

After the initial launch of the MVP, we continuously refined the app design based on user feedback and market trends. We leveraged event tracking and analytics to gain valuable insights into user interactions and preferences. This data-driven approach allowed us to identify areas for improvement and prioritize feature enhancements.

4. Branding and Marketing

In parallel with the app development, our brand and marketing positioning specialist worked closely with Fish to craft a compelling brand identity for Footprint. We developed a visual brand identity, including logo design, color palette, and typography, to create a cohesive and engaging user experience.

Key Features and Benefits

The Footprint Family App design offers a range of features designed to meet the needs of modern families:

  • Secure and Private Sharing: Families can store and share photos, videos, messages, and important information for their children within a secure and private digital space.
  • Collaborative Platform: Family members and trusted friends can contribute content, fostering a sense of connection and enhancing the child’s development.
  • Ownership Transfer: At an appropriate age, the child assumes ownership of their Footprint account, inheriting their digital identity and memories.
  • Parental Control: Parents have complete control over the content shared and the community accessing it, ensuring their child’s safety and privacy.

Market Response and Future Potential

Since its launch, the Footprint Family App has received positive feedback from users, with a 5-star rating on the Apple App Store. The app has successfully addressed the concerns surrounding “sharenting” and provides a much-needed solution for families seeking a secure and private platform to store and share memories. With the growing awareness of data privacy and protection, Footprint is well-positioned to capture a significant market share and make a lasting impact on the digital family-oriented services industry.

Our collaboration with Footprint exemplifies our commitment to partnering with founders from the initial ideation stage to the successful launch of market-ready digital products. Through our comprehensive product development expertise and collaborative process, we were able to transform founder Nate Fish’s vision into a concrete solution that addresses a pressing societal issue. The product development process involved a deep understanding of user needs, iterative refinement based on user feedback, and the creation of a compelling brand identity. We are proud to have played a pivotal role in helping Footprint redefine the digital family-oriented services industry and shape a safer digital future for children.

Together we launch!

We are deeply committed to empowering non-tech founders to build successful tech companies and have a strong track record of doing so.

Are you an early-stage non-tech founder with an existing product or looking to launch a new one?

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