What happened to Moxie?

In fall 2023, Moxie became Nolte.

The name changed because the company changed. What started as a digital product studio in SoHo nearly two decades ago evolved into something more specific and more opinionated — a consultative product partner for regulated industries, where the stakes are real and the margin for error is thin.

The rebrand reflected a commitment Jeffrey Nolte had been building toward for years: put your name on the work and own the outcomes. Not as a branding exercise, but as an operating principle. If the delivery doesn't ship, you don't pay. That kind of guarantee only works when you stand behind it personally.

What stayed the same

• The same founder, Jeffrey Nolte, leading the company since 2006
• The same commitment to quality and accountability
• The same team — now spanning multiple countries and time zones
• The same clients, many of whom have been with us for years

What changed

• Positioning: From a general product studio to a consultative product partner for regulated industries (insurance, healthcare, finance)
• Methodology: NolteOS — a predictive delivery system built on 20 years of data, replacing estimation with forecasting
• Pricing: Fixed price per delivery, not hourly billing
• Guarantee: If it doesn't ship, you don't pay

If you were a Moxie client, nothing changed about your engagement. If you're new here — let's talk.