Every Non-Technical Founder Should Know This Before Developing a Digital Product

You’ve got a brilliant idea for a product and you’re ready to take the world by storm. But before you dive headfirst into development, there are a few essential things you should know. Working directly with early teams we’ve seen many non-technical founders face challenges when making critical decisions, especially when it comes to getting your project off the ground without any professional guidance.

Ask yourself these 3 questions before embarking on a product development journey:

1. Who is your customer and what are their pain points?

It’s crucial to have a clear understanding of your target customer. Who are they? What are their challenges? How does your product solve their problems? By digging deep into your customer’s needs, you’ll be able to develop a product that resonates with them. Conduct market research, engage in conversations with potential customers, and gather valuable insights to inform your product strategy. Remember, building a product without a solid understanding of your customer is like driving blindfolded—it’s a risky road to take.

2. What is your business model?

While creating a fantastic product is exciting, you also need to figure out how you’re going to make money, especially when you are planning on bringing in outside investment. Define your business model early on. Will you offer a subscription-based service? Will you generate revenue through advertising or transaction fees? Clarifying your revenue streams will help you make informed decisions during product development, especially if you are fundraising. Understanding your business model ensures that your product aligns with your monetization strategy and sets the stage for sustainable growth.

3. What are your resources and needs?

Launching a successful product requires a combination of resources, including time, money, and talent. Take stock of what you have and what you’ll need to bring your product to market. Do you have a strong development team in place? If not, consider partnering with a product development agency like Nolte to leverage our expertise and bridge any skill gaps.

Assess your financial resources and create a budget that accounts for development, marketing, and ongoing support. Understanding your resource limitations and needs will help you make strategic decisions throughout the product development process.

At Nolte, we’ve seen firsthand the importance of these key considerations. By understanding your customer, defining your business model, and assessing your resources, you set a solid foundation for successful product development. Embrace the journey, collaborate with experts, and stay adaptable along the way.

Remember, developing a product is an exciting endeavor, but it requires careful planning and thoughtful execution. So, take the time to lay the groundwork, gather the right team, and make informed decisions. Your success depends on it.

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