The 4 Most Common Blockers Non-Technical Founders Face in Product Development and How to Avoid

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As a founder and investor, I have had the privilege of working closely with numerous non-technical founders. I have noticed a recurring pattern in the challenges they face when it comes to product development.

Here are the four most common blockers that startup founders encounter and solutions to help early teams overcome them effectively.

Blocker 1: Not Having a Strategy

Picture this: You’re all fired up and ready to kick-start your product development. But have you laid out a clear strategy? A solid strategy is crucial to guide your product development efforts and ensure you’re moving in the right direction. Without it, you might find yourself lost in a sea of uncertainty and wasted resources.


Start by defining your vision, goals, and target market. Understand your customers’ pain points and how your product can solve them. Create a roadmap that outlines the key milestones and deliverables. By having a well-defined strategy, you provide your team with a clear direction and increase your chances of success.

Blocker 2: Not Having a Product Validation

One major blocker that can trip up startup founders in the product development journey is not having validation. It’s like jumping into a deep pool without knowing if you can swim. So, before diving headfirst into building your product, it’s crucial to ensure your product is needed in the market, able to be developed and has a path to profitability.


Explore product validation in three key areas: 

  1. Desirability: Do people truly want what you’re offering? Is your product addressing a genuine human problem? 
  2. Feasibility: Can you actually accomplish what you’re aiming for?
  3. Viability: Focus on the bottom line. Will your product generate revenue and be financially sustainable? 

By seeking validation in these areas, you’ll be better equipped to navigate product development and increase your chances of success.

Blocker 3: Not Having a Product Manager

Imagine a ship sailing without a captain. Sounds chaotic, right? The same goes for your product development journey. Not having a product manager is like sailing into uncharted waters without someone to steer the ship. A product manager plays a crucial role in bridging the gap between your vision and the technical execution. They keep the team aligned, ensure smooth communication, and prioritize tasks effectively.


Consider bringing a skilled product manager on board, or work with a product development agency that includes one on your team. They will act as the orchestrator of your product development efforts, bringing together different teams and ensuring everyone is working towards the same goals. A product manager will help you stay on track, navigate challenges, and make informed decisions throughout the development process.

Blocker 4: Hiring In-House Too Early

As a founder, it’s natural to feel the urge to hire an in-house team right from the start. After all, having full control over every aspect of your product development can be enticing. However, hiring in-house too early can drain your resources, lead to unnecessary overhead costs, and limit your flexibility.


Instead of rushing into hiring, consider outsourcing your product development to a reliable and experienced agency. By partnering with an agency, you gain access to a team of experts who specialize in product development. They bring a wealth of knowledge, skills, and resources to the table without the long-term commitment and overhead costs of an in-house team. Outsourcing allows you to focus on your core competencies while leveraging the expertise of professionals who are dedicated to bringing your product to life.

Avoiding these common blockers can significantly enhance your product development and increase your chances of success. Equip yourselves with a well-defined strategy, embrace the power of a skilled product manager, and consider outsourcing to an agency like Nolte. Together, we’ll pave the way for a successful product that leaves a lasting impact on the market.

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