Building a product isn’t about adding features for the sake of it, raising capital too soon, or moving fast without purpose. It’s about building something that works—and lasts.
At Nolte, we break this down into three essential principles:
• Desirable – People need to want it.
• Viable – It must be a sustainable business.
• Feasible – It has to be technically sound and scalable.
If any of these are missing, the product won’t survive.
Desirability: If No One Wants It, Nothing Else Matters
A product that doesn’t solve a real problem is dead on arrival.
Too many founders invest time and money without validating demand. They build based on assumptions instead of actual user needs. The result? A product no one cares about.
Before writing a single line of code, ask yourself:
- Does this solve a real, painful problem?
- Would people pay for it today?
- Have I talked to actual users, or am I just guessing?
Fact: 42% of startups fail because there was no market need. (Revli)
Viability: A Product That Can’t Sustain Itself Won’t Survive
A great idea isn’t enough—it has to be a business.
Without a clear path to revenue and retention, a product is just a side project. It needs a model that supports growth, scales with demand, and ensures long-term sustainability.
Before scaling, consider:
- Is the revenue model proven?
- Does customer acquisition cost make sense?
- Is retention built into the product, or will users drop off?
Fact: Startups with a validated revenue model from launch are 3.6x more likely to scale successfully.
Feasibility: A Product That Can’t Be Built Properly Shouldn’t Be Built At All
Even a desirable, viable product is useless if it can’t be executed well.
Many founders overcomplicate things—building too much, too soon, or choosing the wrong tech stack, leading to costly rebuilds. A product that constantly breaks, can’t scale, or requires endless maintenance becomes a liability, not an asset.
Before launching, ask:
- What is the simplest version that still delivers value?
- Can this be built efficiently without technical debt?
- Will it scale, or will it break as usage grows?
Fact: 70% of startup failures stem from scaling too fast or poor execution. (Medium)
How to Build a Product That Lasts
Every product we build is:
• Validated before development—saving time and money.
• Designed for sustainability— it’s more than just a good idea, it’s a strong one.
• Engineered to scale—built for now and the future.
If your product doesn’t check all three boxes, it’s not ready. We can help you get it there.