Nolte Investment
Breeze Oral Health: Pioneering the Future of Dental Care with Digital Innovation.
Introduction
Breeze Oral Care: Transforming routine dental procedures into a patient-centered experience.
Partnering with Dr. Josh Turnbull, we combined compassionate care with advanced technology to reimagine how dental services are delivered. From seamless appointment booking to personalized health records, Nolte worked with the Breeze team to create an intuitive platform that makes dental care more accessible, engaging, and truly focused on patient needs.
Without a technical background himself, Dr. Josh’s vision perfectly aligned with Nolte’s technological expertise. Together, we’ve crafted a modern dental experience that doesn’t compromise on the personal touch. This partnership has allowed us setting new standards in the industry with innovative solutions that enhance patient care.
Project Overview
Expertise
Product Management
Strategy & Design
Brand & Positioning
Web Engineering
Mobile Engineering
Platforms
Mobile
Web
API
About
Seed
Health Tech
The Nolte Way
Time is everything. It’s important to note that, from the beginning, Breeze took four months to launch. We dedicated around 300 hours each month to bring this vision to life. Our team tackled the Strategy and Plan phase alongside the Tech Setup and Access Epics, ensuring a comprehensive foundation for the project. This was no small feat, as we integrated a complex booking system across both web and mobile platforms, creating a seamless experience for patients and staff alike. By blending advanced technology with user-focused design and patient-centered strategy, we crafted a product that truly reflects Breeze’s vision and needs.
Pioneering a transformative approach in dental care, we craft advanced technology that prioritizes exceptional patient-centric service and experience.
The challenge of building Breeze was seamlessly integrating innovative technology and smart strategy with familiar tools, all while preserving a patient-centered experience that elevated functionality, care, and comfort.
Digital innovation for dental care.
Strategy: 1 Month
Our first step was to dive deep into the core of Breeze, thoroughly understanding its goals, challenges, and opportunities.
This Strategy and Planning phase served as the cornerstone for everything that followed. Through extensive research, workshops, and user-centric analysis, we explored not only the dental market but also the unique needs of Breeze’s patients. By dedicating time to this process, we ensured that every decision—from design to execution—was thoughtfully crafted to achieve the best outcomes for Breeze. It wasn’t just about building a digital product; it was about transforming the patient journey into a more meaningful, innovative, and engaging experience.
01
Research
Week 1 – 2
User Interviews
Market Research
Strategy Workshops
Competitive Analysis
Technology Research
02
Define
Week 2 – 3
Customer Profile
Tech Architecture
Design Direction
Product Roadmap
MVP Definition
Viability, desirability, and feasibility—these are the principles that drive our work. We develop solutions that are not only technically robust and achievable but also deeply aligned with the genuine needs of both the end product and its users. By focusing on these concepts, we meet our partners’ expectations and create products that are as sustainable as they are impactful.
Pains and Needs
Limited and Convenient Scheduling Options
Lack of Trust and Familiarity
Lack for Accessible Appointment History
Difficulty Obtaining Records in Challenging Situations
Overselling & Overpricing feeling
Inadequate Dental Tracking Tools
Solutions
Easy and Intuitive Booking Process
Onboarding and Personalized Profile Experience
Dental Journey Timeline
Dental Records Space
User Financial Overview
Dental Health Tracking
Direct Communication Tool
Designing the next generation of dental care—simple, human, and innovative.
We worked closely with Strand Studio, under Lacey’s leadership, to bring the visual design of Breeze to life. Collaborating hand in hand, we ensured that the visual elements seamlessly aligned with the digital architecture we developed.
Together, we crafted a cohesive aesthetic that perfectly reflects Breeze’s brand identity, blending clean, modern visuals with intuitive, user-friendly interfaces.
The design challenge for Breeze’s visual accessibility centered on selecting an intuitive interface that catered to the diverse needs of users, ensuring clarity and ease of navigation while aligning with the chosen color palette and combinations.
Our Styleguide
Redefining the future of dental care, one patient at a time.
Pillars
Simplicity, Transparency, Personal Connection, Joy, Wow Factor
We aim to integrate and design captivating brands, starting with clear guiding principles that shape project strategy and development to drive meaningful interactions. These principles ensure consistency across every touchpoint, aligning both online and offline experiences to deliver a seamless, engaging journey that brings the founder’s vision to life.
Breeze Tech Architecture
We optimize your workflow with the tools you know best.
Designing Breeze’s tech stack architecture allowed us to focus on seamless integration and scalability. Our approach was to connect modern tools with Breeze’s existing and familiar systems, creating a cohesive digital framework that streamlines both patient interactions and clinic operations
Where cutting-edge technology meets compassionate care.
For Breeze’s digital transformation, we utilized cutting-edge technologies on both the front and back end. Our vision was to create a seamless, responsive web-based booking system and a cross-platform mobile app, supported by reliable platforms to maintain the scalability and integrity of Breeze’s digital ecosystem.
Launch: 3 Months
A New Standard in Dental Care.
Building on insights from our strategy phase, we set out to elevate Breeze’s patient engagement through a modern mobile app for iOS and Android, complemented by a streamlined web booking system. The app was designed to address key user needs, providing secure access, personalized onboarding, a visit timeline, clear notifications, and an oral health score. Meanwhile, the web booking system focused on creating an efficient and seamless first interaction for patients. This launch plan aimed not only to modernize the dental care experience from the initial appointment but also to empower patients to stay informed and in control of their oral health, setting a new standard in dental technology.
Onboarding
Each new user is welcomed with a personalized onboarding process, guiding them through setting up their profile and preferences to ensure a tailored and seamless experience from the very beginning.
Booking Flow
Seamlessly integrated into the app, this functionality allows users to effortlessly book, modify, or cancel appointments, enhancing the flexibility and convenience of managing their dental care.
Oral Health Score
This feature actively engages users by delivering a detailed breakdown of their dental health status, accompanied by personalized tips and recommendations for improvement.
Top Services
This feature highlights the most sought-after treatments at Breeze, designed to enhance patient engagement and streamline access to key dental services.
Visits timeline
This feature enables users to effortlessly review both past and upcoming dental appointments, offering a comprehensive snapshot of their entire dental journey at a glance.
Push Notifications
Tailored notifications remind users of upcoming appointments, provide oral health tips, and update them on new services or promotions, ensuring they are continuously engaged and informed.
These features are designed to not only meet but surpass patient expectations, delivering a seamless, interactive digital experience that sets a new standard in the dental care industry.
One of our main goals at Nolte was to collaborate closely with the founder of Breeze, Dr. Josh Turnbull, and match his vision for the product. With our expertise and vision, we successfully launched a product that delivers a smooth experience for users, tailored to their dental care needs, and built on intuitive, user-friendly technology for everyday use.
Unlocking the potential of tech-driven healthcare experiences.
With the MVP successfully launched, our work with Breeze was just beginning. We focused on gathering user data and applying insights to continually refine the product. By understanding patient interactions, we’ve made strategic updates that keep Breeze at the forefront of dental care innovation. Our simple yet effective process—learn, design, implement, and monitor—enables us to release one new feature each month, ensuring Breeze evolves with its users and continues to set new standards in dental technology.
“I feel so lucky to work with this brilliant team of people. They can build anything and do so beautifully and on time. They have also helped me tremendously in thinking strategically – even if it means I’m paying them less in the short term. They act like a partner in my business.”
Joshua Turnbull – Founder of Breeze Dental
Team & Roles
Nolte Team
Yanna Lopes
Head of Products
Daniel Urruela
Sr. Product Designer
Mauricio Miño
Sr. Product Engineer
Dulce Hernandez
Sr. Product Engineer
Breeze Team
Dr. Josh Turnbull
Founder
Candice Herrera
COO
Strand Studio
Lacey Waterman
Creative Director
Together we launch!
We are deeply committed to empowering non-tech founders to build successful tech companies and have a strong track record of doing so.
Are you an early-stage non-tech founder with an existing product or looking to launch a new one?
Austin Texas
2021 Guadalupe St #260
Austin, TX 78705
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Hipódromo Condesa,
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