Klipster – Empowering Real Estate Connections in a Digital Age.
Introduction
Accelerating a Bold Vision for Real Estate Agents and Renters.
Born from the innovative minds of Eric Benaim and Arlinda Dine leaders in New York’s real estate scene and founders of Modern Spaces. Their vision? A digital platform that redefines how agents, brokers, and buyers/renters connect, making interactions more dynamic, efficient, and human-centered.
Klipster connects real estate and technology, giving users seamless tools and real-time interactions for a better experience.
Eric and Arlinda envisioned a groundbreaking solution to transform the real estate industry.
By integrating tools like live streaming, advanced search functionality, and a streamlined property application process, they aimed to create a platform that empowered agents to showcase listings dynamically while providing renters with instant, real-time access to potential homes. Klipster was designed to do more than digitize real estate; it sought to redefine how people connect with properties in a modern, tech-driven world.
Project Overview
Expertise
Product Management
Strategy & Design
Web Engineering
Mobile Engineering
Platforms
Mobile
Web
API
About
Pre Seed
Prop Tech
The Nolte Way
When the pandemic reshaped the way we connect, Klipster saw an opportunity to bridge real estate with the global shift in how people lived and worked. They needed a platform that appealed to a younger, tech-savvy market—one that embraced innovation and reflected the changing dynamics of life itself.
At Nolte, we thrive on transforming challenges into opportunities. When Klipster approached us, their project was stalled. Critical features like live streaming were non-functional, and the app wasn’t market-ready. We stepped in with a bold, innovative approach to help Klipster not only meet but exceed its broader vision.
Our team conducted a deep codebase evaluation, identified gaps, and built a roadmap for success. Within months, we stabilized the app, launched it on the App Store and Google Play, and introduced features that connected agents and renters in real-time. With a focus on speed, quality, and user-first solutions, we helped Klipster become a dynamic platform that resonates with the next generation of home seekers.
The Vision
Focusing on What Matters: Connecting Agents and Renters in the Digital Age.
Klipster set out to reimagine real estate by addressing critical inefficiencies in agent-renter interactions.
By leveraging technology to enhance transparency and streamline engagement, Klipster creates a smarter, more efficient property discovery experience that redefines how the industry connects in the digital age.
Live Connections: Redefining Property Showcasing.
Strategy: 1 Month
Exploring Klipster’s Foundations: Evaluating Potential, Challenges, and Aligning with the Founders’ Vision.
In the Strategy and Planning phase, we conducted a comprehensive evaluation of Klipster’s codebase, product design, and technical architecture. Our goal was to uncover both the strengths and limitations of the existing development while aligning with the platform’s ambitious vision.
01
Research
Week 1 – 2
Previous Product Documentation Analysis
Heuristic Evaluation of Current Features
Mobile App Usability and Interface Assessment
Code Quality Assessment
System Architecture and Infrastructure Analysis
Testing and Monitoring tools Analysis
02
Define
Week 3 – 4
New Design Direction
Tech Architecture and Infrastructure Recommendations
3rd Party Integration Definitions
Product Release Strategy
User Metrics & Tracking Recommendations
Scalability and Performance Optimization Strategy
In the Strategy and Planning phase, our priority is to mitigate risks while ensuring each solution provides real value to users and achieves significant business outcomes. By emphasizing practicality, audience relevance, and scalable implementation, we deliver results that are both technically robust and strategically aligned with the product’s objectives.
This thoughtful process allows us to exceed expectations, generating impactful results that drive growth and position the product for enduring success.
Pains and Solutions
Crafting the Next Generation of Real Estate Experiences: Bold, Innovative, and User-Focused.
Our design process for Klipster began with a thorough heuristic evaluation of its user interface and experience. The focus was on ensuring the app was both functional and visually compelling, catering specifically to early-stage users.
By resolving key usability challenges and enhancing the overall interaction, we crafted a platform that is intuitive and engaging. This strategic approach was pivotal in preparing Klipster for its app store debut, enabling it to make a lasting first impression and deliver a seamless experience to its initial audience.
We refined Klipster’s UX/UI, ensuring consistency across features like Live Streaming and introducing Klip creation. Inspired by leading social networks, we incorporated modern design elements to engage a new generation of real estate users.
Our Styleguide
Redefining Real Estate Design: Where Innovation Meets the Social-First Generation.
Pillars
Authenticity, Boldness, Exploration, Personalization, Interaction.
Our design approach for Klipster prioritized engagement and simplicity, catering to two key audiences: agents and buyers/renters. By tailoring the experience to meet their distinct needs, we delivered a cohesive, visually compelling platform that drives interaction and satisfaction.
Inspired by social networks, Klipster’s vibrant and modern visual identity appeals to a tech-savvy generation. Clean layouts, dynamic typography, and vivid accents highlight key features like live streaming, Klip creation, and property discovery. Interactive elements such as follow buttons, real-time updates, and intuitive navigation enhance exploration and connectivity.
Klipster Tech Foundation
Building a Smarter Tech Architecture to Transform Real Estate.
We began by analyzing the codebase for quality, scalability, and alignment with Klipster’s goals. With these insights, we prioritized resolving critical issues and finalizing key features, ensuring the mobile app was fully prepared for deployment on both the Apple and Google Play stores.
Revolutionizing Property Showcases Through Live Streaming.
Klipster introduces a groundbreaking way for agents and potential buyers or renters to connect in real time through live property showcases. This innovative feature allows agents to present listings interactively, engage with audiences during the session, and even capture offers on the spot—all without requiring physical visits. For buyers and renters, the platform offers a fully immersive virtual experience, making property exploration more immediate and accessible than ever before.
When Klipster’s team approached us, this pivotal feature was incomplete and lacked the necessary infrastructure to support real-time functionality. Our first step was a thorough assessment of the architecture to identify key gaps and define a clear path forward.
To build this capability, we integrated an advanced video streaming service, creating the foundation for live broadcasts. We developed endpoints to handle video data seamlessly, implemented secure and scalable connections for streaming, and added interactive tools like live chat and reactions. Error resilience and flexible infrastructure ensured smooth operation even during high user demand.
By delivering this essential feature, we didn’t just complete the app—we elevated it. Klipster now provides a modern, interactive platform that transforms the real estate experience, bridging the gap between digital innovation and practical utility.
Launch: 7 Weeks
Elevating Real Estate Experiences for a New Generation.
Building on insights from our Strategy and Plan phase, we set out to redefine real estate interactions with Klipster’s innovative features. Designed for both agents and renters, the platform blends advanced technology with a seamless user experience. Live-streamed property tours, streamlined applications, and personalized interactions were crafted to deliver immediate value, meeting user expectations while positioning Klipster at the forefront of a rapidly evolving market.
Simulcasting
Agents can now broadcast live streams across platforms like Facebook and LinkedIn, dramatically expanding their reach and property visibility. This multi-platform feature allows agents to connect with diverse audiences and maximize exposure, targeting multiple demographics simultaneously for greater impact.
Application Process
The property application process is now seamless and efficient, powered by third-party integrations. Agents can process applications faster with improved accuracy, while renters experience a hassle-free journey for submitting documents and details.
Save Live Streams and Share Klips
Agents can now save live streams and turn key moments into shareable highlights, or Klips, for social platforms. This feature extends the reach of their content, engaging potential clients even after the stream ends and maximizing impact across platforms like Instagram or X.
Search Feature Optimization
We integrated Algolia to enhance search functionality, enabling precise filters for live streams, zip codes, and property details. Renters quickly find tailored options, while agents gain better listing visibility, creating an intuitive, efficient platform experience.
New Profiles for Buildings/Developers
We created a dedicated profile type for buildings and large-scale projects, enabling developers to present their offerings in a structured, visually engaging way. These profiles centralize key details, allowing users to effortlessly explore multiple units and features within a single development.
Personalized Push Notifications
Push notifications keep users engaged and informed with real-time alerts for new live streams, property updates, and chat messages. These timely updates ensure renters stay connected and never miss important opportunities, enhancing their overall experience.
We combined Klipster’s vision with our expertise to streamline real estate, enhancing discovery and seamless agent-renter connections.
Klipster’s features are designed to revolutionize property marketing and maximize agent efficiency. By enabling agents to expand their reach, save time, and connect with renters and buyers in unprecedented ways, we’ve redefined real estate engagement. With seamless integrations, advanced live-streaming, and tailored tools, Klipster transforms interactions into dynamic, data-driven opportunities that elevate the industry standard.
Shaping the Future of Real Estate Engagement.
The launch of Klipster marks a pivotal step in transforming real estate technology. With core features like simulcasting, live stream sharing, and advanced search tools, we’ve created a platform where agents and renters can connect in smarter, more meaningful ways.
This is just the beginning. Klipster is set to evolve with enhanced usability, collaborative tools like tagging and commenting, and data-driven insights to empower informed decisions. As it grows, Klipster will redefine the standard for how technology drives real estate visibility, communication, and growth—unlocking new possibilities for the industry and those who shape it.
Team & Roles
Nolte Team
Yanna Lopes
Head of Products
Daniel Urruela
Sr. Product Designer
Italo Lino
Sr. Product Engineer
Klipster Team
Eric Benaim
Founder & CEO
Arlinda Dine
Co-Founder
Tracy Capune
COO
Together we launch!
We are deeply committed to empowering non-tech founders to build successful tech companies and have a strong track record of doing so.
Are you an early-stage non-tech founder with an existing product or looking to launch a new one?
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